Parents and nutrition experts alike have long complained about the targeting of kids food advertisements. A recent report from Yale University exposes the truth in this advertising.
Results showed that the least nutritious cereals were the one’s most heavily marketed to children. Cereals with little to offer nutritionally miraculously seem to pass the food industry created guidelines for “better-for-you” foods. I have to ask, “Better than WHAT?!?” This doesn’t do much for instilling consumer trust in the cereal industry.
In fact, 11 cereals displaying the “better-for-you” label are so nutritionally poor that they would not fit the qualification guidelines for WIC (USDA Women, Infants and Children program), nor would they be allowed to advertise on TV to children in the UK.
Wondering how the cereals in your cupboard measure up? Check out the Cereal F.A.C.T.S. website to get scores and nutrition facts on popular cereals.
We’ve all witnessed, or experienced, a cereal isle meltdown when a parent refuses to buy an unhealthy cereal. Sometimes the child hasn’t even tasted this cereal…it’s all the power of advertising. The good news from the report is that children do like the less sugary cereals when they are provided. So parents don’t give in, check out the website and find a better alternative for the cereals your kids are eating.
- Renee
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Labels: Mindful Eating, Recent Research, Renee
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