Small packages lead to more overeating than larger packages. At least that’s what recently published research in the Journal of Consumer Research found.
The goal of the study was to evaluate the effect of ‘diet and body concerns’ on snack consumption. Study participants were divided into 2 groups and asked to watch a television show under the guise of evaluating commercials. Potato chips were provided in both large and small packages. Group one had no intervention. In the second group, members were asked to complete several diet and body satisfaction questionnaires and were weighed and measured in front of a mirror prior to the TV viewing.
The group that consumed the fewest chips (to no surprise) was group two when large bags of chips were available. The ‘intervention’ was successful in making them more ‘body conscious’. The authors stated that larger packages resulted in more self control and awareness. They concluded that “Maybe the answer lies in consumers taking responsibility for their consumption and monitoring internal cues of sufficiency, rather than letting package size take control”.
I think reality is quite a bit more complicated than that.
First, who wouldn’t eat less of anything after being weighed and measured in front of a mirror? How many of us couldn't recognize that the number of high calorie chips we’re eating are being counted…and that, of course, a portion controlled (small) bag is a safer bet?
Lets look at the issue of snack sized bags in a more ‘real world’ way:- We all know that we have more when eating directly out of a large bag than when a smaller amount is pre-portioned for us. Ever watch a movie with an opened bag of chips? Need I say more?
- Purchasing smaller bags (like 100 calorie packs) can help keep us on track, without overindulging.
- BUT…. Those same 100 calorie packs are best used for items we would have been buying anyway. If you’re buying them as ‘extra treats’ then you are fooling yourself and getting extra calories you don’t need. This DEFINITELY won’t help you lose weight.
So, while I disagree with some of the findings of this study, the authors are correct about one thing…it is ultimately up to the consumer to take charge and responsibility for their own eating habits. We have no one to blame but ourselves for what we put in our own mouths.
- Renee
Related Article: Small Packages May Lead to Overeating – Study
Labels: healthy eating, Recent Research, Renee
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