Are you an information addict [ INFOVORE]? You probably are, but it’s not your fault. New research from the University of Southern California explored this question and found it’s just one more thing to blame our parents for…well, actually our ancestors for. It seems our “ brains are hard-wired…to seek out new information. It generates an increase in brain activity which triggers a chemical reaction which makes us feel good, which causes us to seek even more of it.” WE ARE INFOVORES! Your brains’ response to new and interesting knowledge was formed at a time when information was scarce and vital to [cave] man’s existence. Lee Gomes, of the Wall Street Journal, explains our lust. “ We are programmed for scarcity and can’t dial back when something is abundant”. He says our brains seem to have forged the same bond with food. “ Because we never knew when the next…meal…might come along”, we consume food and information like…addicts. We have to. Our brains demand it! WE ARE INFOVORES! “ Technology is playing a trick on us”. It’s really not your fault. So until the day our brains evolve enough to process the fact that fast information and fast food are here to stay…you can’t be blamed. I love a good excuse. Don’t you? - Nancy Labels: Nancy, Techonolgy
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